Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. You can contact or verify outreach from Amanda by emailing or via encrypted message at @amanda.100 on Signal. “This is a generation that has grown up with a deep understanding of how digital experiences are created and what they are trying to get out of them,” Jantos told TechCrunch. Match Group, the dating giant that owns apps like Hinge, Tinder, and OkCupid, is backing Overtone with pre-seed financing and plans to take a “substantial ownership position,” according to a press release. Get a brief on the top business stories of the week, plus CEO interviews, market updates, tech and money news that matters to you.
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Most major dating platforms offer free versions, including eharmony, Match, and SeniorMatch. However, many features — such as messaging, seeing total profile views and advanced search filters — aren’t available unless you pay for a subscription. All of the dating sites in this review offer free versions, but access and features are limited.
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Others felt subscriptions improved their experience by filtering out less serious users. Several participants said the paid versions helped them find higher-quality matches more quickly. Features like seeing who likes your profile or boosting your profile’s visibility were viewed as especially useful. We asked dating experts and people who actively use dating apps to share their advice.
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Online dating is generally considered safe, but scams do happen. According to the Federal Bureau of Investigation’s 2024 Internet Crime Report, adults ages 60 and older lost $389 million to romance scams in 2024. And in a 2026 AARP survey, one in six (16%) adults report that they or someone they know has actually lost money to a romance scam. Yet more than half (55%) of these incidents are never reported. If you’re thinking about starting your online dating journey but aren’t sure where to begin, these factors can help guide your choice. In 2025, Match Group, the parent company of Match.com, agreed to pay $14 million to customers affected by deceptive advertising related to billing and cancellation practices.
Kenworthy thinks the prospects she was shown on Hinge’s paid service were better suited for her. “I understood the potential people were more curated for you, based on an algorithm,” she explained. “Our focus will remain on intentional innovation that is grounded in culture, creativity, and a deep understanding of how people connect today,” Jantos said in a statement. Ceding control of your dating experience is one thing, but other attempts at integrating AI into these apps get even more dubious. Let other gamers know what you’re about, by adding your favorite games to your library.
Our service is an excellent starting point for anyone looking to date cowboys and experience Western dating culture. Match offers four paid membership levels — Bronze, Silver, Platinum and Diamond — in addition to its free version. Each tier adds new features, such as message-read receipts, profile boosts and unlimited likes. The Diamond tier includes access to in-person events, a feature not commonly offered by other online dating platforms — though the tier is only available in Connecticut, New York, New Jersey, Oklahoma and Texas. Paid plans are available in three-, six- or 12-month commitments, with prices for Platinum starting at $39.99 per month.
This is a perk for serious daters who want to try out paid features before committing. The trial lasts three days, giving users a brief window to explore Match’s premium features before committing. Once the trial ends, users are automatically billed for the subscription length that they selected at sign-up.
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Hinge notes that it offers a free membership along with it calls “cost-effective” subscriptions. McLeod founded Hinge in 2011 as a dating app with a greater focus on building relationships than facilitating casual dates. The app, which is on track to hit $1 billion in revenue by 2027, was acquired by Match in 2019. Jackie Jantos, Hinge’s president and chief marketing officer, will take over as CEO. McLeod will remain in an advisory position at Hinge through March.
One participant, a 66-year-old woman from Las Vegas who uses Match, Plenty of Fish, and free platforms such as Facebook Dating and Bumble, said she found that free sites often offer many of the same users as paid ones. She uses free platforms to find local matches, then connects with them through paid services that allow more messaging flexibility. To save time and meet more people, Auerbach signed up for paid versions of a handful of dating apps and found himself spending around $1,000 per month on paid features. That allowed him to view roughly 100 profiles, which he’d whittle down to a date or two. Our survey and focus group participants were divided on whether dating site subscriptions are worth the cost.
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